It’s On Us is a national movement whose goal is to end the silence surrounding sexual assault and emphasize education in school systems. The challenge was to create an ad that addressed this issue in a serious and effective way while promoting a solution to lower the alarming statistics accompanied with these assaults.
One in four women are raped in college, and the only tangible solution for this is the invention of the rape whistle in the 90’s. This object is obviously an unreliable solution and was used in the ad as a symbol of our lack of success in preventing assault. The goal was to shock people with the visual and pull them in to read the copy, where a solution (education of young men and women) is revealed.
2018 Graphis New Talent Gold Winner
2018 Fort Worth ADDYs Honorable Mention