RADIO

NC EDUCATION LOTTERY

Extreme Cash is the NC Education Lottery’s first $25 ticket. The goal of this campaign was to successfully differentiate Extreme Cash from other available $20 or $30 scratch-offs based on its extreme number of cash prizes – 400,000 prizes from $75 to $1,000! 

CREDITS

Director: Paul Briganti

Art Director: Justine Thompson

Copywriter: Nelle Thomas

CD: Javier Molinos

Producers: Matt Joyner & Jason Haymond

DIGITAL

PANDORA BANNERS

POS

POS

SOCIAL

SOCIAL

COSTUME DESIGN