Go Nuts Gourmet Donuts

Go Nuts is a Gourmet Donut shop in La Jolla, California. This store is marketed to upper middle class high school and college students with an eye for aesthetics. San Diego is in the market for high-end shops because the upper-middle class demographic is looking for ways to engage with more than just products. The challenge was to create a branded environment that fits with the surrounding demographic.

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