People buy pre-made margarita mix for one of two reasons. Either they don’t know how to make a drink from scratch, or they can do it, they just don’t want to. Margs are pretty simple, so we’re betting it’s the ladder.
The Lazy Bartender is an organic margarita mix company that markets to primarily a millennial crowd. The challenge was to create a brand and package design for any sector of people. I chose to corner this area of the market because millennials place high value on brand presentation, personality, and ingredient quality.