Play Doh is a safe and imaginative molding clay made specifically for children. Their brand focuses on harnessing the imagination in kids and allowing them to express their creativity. The challenge was to create an ad and a one minute television spot that works cohesively with the brand identity but also stands out on its own.
Everyday, kids are being told what they can’t do. Their parents, their teachers, and the world around them all have rules about how to behave, how to communicate, and how to define themselves. But we say no to rules. Play Doh takes the training wheels off of children’s imaginations and encourages them to create beyond the scope of reality. Never Say Never is a campaign that focuses on encouraging kids to lean into their natural creativity.
2017 Fort Worth ADDYs accepted entry
2017 Graphis New Talent Accepted Entry