The Big Idea

Everyday, kids are being told what they can’t do. Their parents, their teachers, and the world around them all have rules about how to behave, how to communicate, and how to define themselves. But we say no to rules. Play Doh takes the training wheels off of children’s imaginations and encourages them to create beyond the scope of reality. Never Say Never is a campaign that focuses on encouraging kids to lean into their natural creativity.


    2017 Graphis New Talent Bronze

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