Swell began as a fashionable hydration accessory. They have the largest selection of styles on the market, but advertisements do not reflect their personality. The challenge was to promote different Swell collections while capitalizing on the individuality of the bottles.
No two people are the same, so we shouldn’t treat them that way. Swell bottles offer individually, companionship, and adventure. This campaign markets to a wide demographic by connecting the bottle design to different personalities. “Live Life Swell” suggests that Swell isn’t just a water bottle, it’s a lifestyle. YOUR lifestyle.